You Will Discover
Memes are part of the daily lexicon yet the majority of those using the word do not understand how to use it, how to help themselves, nor how to help clients generate valuable lessons and insights until now.
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How to build a meme inventory and help your clients see things that have previously been invisible to them
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How to avoid the trap that 97% of those referring to "Spiral Dynamics" fall into when trying to work with memes
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The 7 patterns of transmission that help you impact larger groups of clients while making more sense of their choices and behaviours
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How to help your clients with viral ideas, viral marketing, and viral practices
Instructor(s)
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Dr. Natasha Todorovic-Cowan MBA
Whether it is resistance to change, cultures in conflict, or dysfunctional teams, Dr. Natasha Todorovic-Cowan’s expertise includes supporting coaches, leaders, and mentors to get the best out of the people with whom they work. Rooted in 70 years of research and application, Natasha has more than 25 years of experience applying SPIRAL DYNAMICS® assessments, tools, programs, and solutions to reveal the root causes of profit problems rooted in people problems. She has delivered over 200 Spiral Dynamics Certification Trainings in more than 14 countries and designed a dozen more. Impacting clients around the globe seeking to dig into their cultural DNA, leadership, and to effect change, she helps you get to the heart of what prevents leaders, teams, coaches, mentors, and organizations from reaching their performance objectives. -
This is for you IF ...
You're ready to finally master and make magic with memes
This is NOT for You IF ...
You want a "Colours Course"
Course curriculum
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1
Introduction to Contents v Containers + First Activity
- Program Overview (Contents Containers Conflation)
- ACTIVITY: Your First Meme Hunt
- MMM_Q&A #1 (9-20)
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2
Welcome to Making Magic with Memes!
- Cracking Your Clients' Memetic Code (From SDLive)
- Roots of the Meme vs. vMEME Problem
- Defining Memes
- MMM_Q&A #2 (9-20)
- ACTIVITY: Build Your Meme Definition
- ACTIVITY: Your meme hunt template
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3
Q&A
- Q&A #3 (10-20) A Concept of Concepts
- Memes Q&A Session 1 (9/19/23)
- Memes Q&A Session 2 (9/26/23)
- Memes Q&A Session 3 (10/3/23)
- Memes Q&A Session 4 (10/10/23)
- Memes Q&A Session 5 (10/17/23)
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4
Case Studies
- Example: History of a Prominent Meme
- Spiral Dynamics Application & Case Study
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5
ACTIVITY
- MMM_Q&A #4 (10-20)
- Your Meme Activity (You + Client + Report)
- Magic of Memes Client Assignment
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6
MMM Client Report Q&A
- MMM_Q&A #5 (11-20) - Building a Client Report
- MMM_Q&A #6 (11-20) - Reports Discussion